My Jewellery Boutiques

Since 2011 My Jewellery has been your destination for on-trend, affordable & premium quality jewellery and fashion. Nowadays, we’ve grown to a total of 26 boutiques (and counting) in the Netherlands, Belgium and, most recently, Germany, where we’d love to welcome you!

All of our boutiques are designed with the vibe of the location and city in mind, with beautiful interior-design details and friendly boutique assistants. Come for a visit and experience it for yourself. You might even find a new favourite piece of jewellery or clothing for all of life’s adventures! 

Our boutiques also offer ear piercing services on select days, perfect for when you want to create that on-trend ear party! If you’re feeling inspired to go on a little shopping trip, always check our opening times, particularly on national holidays as they may vary.

Shop-in-shops

Since 2011, My Jewellery has been offering a complete range of jewellery & accessories through partner stores across the Netherlands, Belgium and Germany. Since 2018, there are even outlets with a complete My Jewellery shop-in-shop.

EAR PIERCING 
Earrings are our all-time favourite jewellery, and that is why we offer the possibility to pierce your ears in our boutiques. No pierced ears yet, or do you want to add a second or third ear piercing? Make an appointment in one of our boutiques to get your ears pierced and perhaps you will walk out of the boutique with the most beautiful pair of earrings. 

UNIQUE & URBAN
It fits into My Jewellery's strategy to move into unique urban properties in those specific, luxury shopping streets where My Jewellery can offer its customers the best service and experience. In this way, My Jewellery wants to work on generating a personal & close relationship with its customers. The boutiques represent an extension of this philosophy by facilitating customers´ online 
shopping & accepting returns.

TRIP DOWN MEMORY LANE
My Jewellery, created with love. Since the first opening of the first branch in the centre of Den Bosch in 2015, fans from all over the country - from Groningen to Alkmaar - have been welcomed. This popularity resulted in My Jewelery opening two more branches in Utrecht and Breda a year later. My Jewellery now has 26 boutiques spread all over the country.

Each boutique has its own vibe and identity. My Jewellery's founder, Sharon, & her enthusiastic team, together with Maarten Huls of Mr. Stir, try to give each boutique phase a new look.