The growth of My Jewellery

My Jewellery was founded in 2011, followed by the opening of our first office in 2013 and our first boutique in ’s-Hertogenbosch in 2015. In 2016, we began collaborating with international partners, and in 2018, we opened our first shop-in-shop. By 2020, our team had grown to over 300 colleagues, and in 2021, we expanded into Germany and Belgium. In 2022, we launched our website in four languages, and in 2023, we focused on further retail growth. In 2024, we achieved a turnover of over €100 million, and in 2025, we grew to more than 40 boutiques and 800 shop-in-shops. Today, in 2026, My Jewellery has more than 60 boutiques and 1,000 employees. And we're still growing!