• Shop now, pay later!
  • 32 stunning boutiques
  • 8.7/10 Feedback Company rating

City Code Paris 097

About My Jewellery

My Jewellery is essentially a jewellery brand, but hey, we like to do things differently here. How? By doing everything boldly, creatively & passionately and never limiting ourselves! Driven by our ambition we embarked on this journey as a female-led family-run jewellery brand in the summer of 2011, and to this day a touch of summer is part of the My Jewellery DNA all year round. 


As sparkling connectors, we are committed to offering affordable Dutch jewellery design that is accessible and wearable for everyone and we are so proud of the company we are today. Over the years the development of our signature My Jewellery brand has taught us many lessons, all of which have made us even more ambitious than ever before. By learning on every step of our journey, and being inspired by your needs and wishes, we’ve expanded our collections to include clothing, beauty and lifestyle products, the creative process for which is kept entirely in-house. From sketching to (print) design, photo shoots to modelling and everything in between. 


"My Jewellery is here to celebrate life with you"

We believe you can accomplish anything with optimism and a powerful attitude, and are always looking for the moments that make life meaningful. We want to encourage you to embrace the ongoing celebration of life, to cherish the small moments that make life precious, and to realise that life is so much more beautiful when you’re the best version of yourself. Our goal is to dress you up in the most effortless and attainable way, so you can sparkle throughout the daily celebration of your life and seal those precious moments together with us. Let’s invite many more people to the party

 

"What are you celebrating today?"

 

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As a brand we think it is important that future generations also have something to celebrate, which is why we’re embracing our responsibility for the future, and promise to make better choices. We realise the job is never ‘finished’ and that our responsibility to sustainability is a continuous process, but we see every day as a new opportunity to do something more & better ourselves every step of the way.

Our ever growing team of employees pour their love into My Jewellery every day to make it a brand that represents the best of all of us, and of you. Join our community or visit us at our new flagship store in Eindhoven or one of our many boutiques in The Netherlands, Belgium & our very first boutique in Cologne, Germany.

 

"Embrace more, embrace better, embrace the future"

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Awards

2022: EY Entrepreneur of the Year

2022: Shopping Awards – Jewellery category - GOLD

2022: Fastest growing female-led company

2020: Exponea Awards

 

Nominations

2022: Retailer of the Year The Netherlands

2022: The Best Social Awards - Best brand on TikTok

2022: EY Entrepreneur of the Year 

2022: EMAS Awards (Email) - Optimization 

2017: EY Entrepreneur of the Year - Emerging category

2015: Shell LiveWIRE Awards

2013: Sprout - 25 under 25 

 

Seen on socials

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