Gifting Campaign - Behind the Scenes on our Brand Shoot
Filming the campaign in Ibiza!
At My Jewellery, summer is in our DNA, so it was only natural for us to head to our favorite summer island, Ibiza, to bring our latest magical campaign to life. With a powerful team of creatives by our side, surrounded by sunlight and island flowers, we captured the essence of the My Jewellery brand, creating something that fills us with pride and excitement!
Fun fact: from concept to creation, the entire campaign came together in just over a month! With the help of an incredible team, lovely models and lots of positivity and energy, we shot the commercial in five stunning locations over just two days, capturing the magic in every frame. Some shots were inspired by cherished memories, so we used vintage cameras to give them an authentic, nostalgic feel, developing them the old-school way for that perfect finishing touch. Why work so quickly? Well it’s part of who we are, and at My Jewellery, we believe in seizing the moment with passion, confidence, and a bold attitude!
Gifts she'll love
Capturing four gifting moments
At My Jewellery, we believe every day is worth celebrating! Why wait for a special occasion to surprise a loved one when you can make any moment extra special with a personal gift they’ll cherish forever? Life is made up of countless small moments, each just as meaningful and worthy of appreciation. That’s why our latest campaign focuses on four unique gifting moments: celebrating new adventures, mother-daughter connections, love connections, and life’s little celebrations! Seal your most precious connections with gorgeous premium stainless steel gifts, designed to last. The best gifts are those that stay with you forever, so why not make every day a gift? Elevate the everyday moments with thoughtful gestures and bring joy to someone’s day, just because you can!
Where can you watch our commercial?
Wondering where you might spot our campaign? Well, we’re going to be streaming the ad across tv channels in The Netherlands, Germany, and Belgium, so you’re sure to spot us somewhere! In the Netherlands, you can find us on RTL channels, SBS6, and NET5. In Belgium, we’ll be airing on VTM channels and VTM GO. And for our viewers in Germany, you can spot us on RTL Deutschland, Joyn, Netflix DE, and Videoland. Stay tuned!
But that’s not all! You might also run into us at one of our 40 boutiques or spot our out-of-home advertising in cities across the Netherlands, Belgium, Germany & Paris. Oh, and we'll pop up on your screens on Youtube, and of course all across your favourite social media platforms! In short, you’re sure to be inspired by our joy and encouraged to celebrate the small moments with us!
My Jewellery: your go-to gifting brand!
At My Jewellery, we want to be more than just a brand, we’re a feeling, a connection, a celebration of life’s most precious moments! We believe gifting is about more than just the gift itself; it’s about the emotions it carries, the memories it creates, and the love it represents. That’s why we continue to build on the magic of meaningful gifting, ensuring every moment, big or small, is celebrated with something truly special. From the excitement of unwrapping our signature pink gift bag to the lasting joy of a beautifully designed, premium quality piece of jewellery, we empower you to celebrate your loved ones any chance you get. My Jewellery is more than high-quality gifts, it’s a way to connect, to cherish, and to make every day extraordinary. Because the best gifts aren’t just given, they’re felt!
Seal every moment with My Jewellery
Some moments deserve to be sealed forever. Whether you’re celebrating a happy milestone, a new adventure or getting through a challenging time, every journey is different but in the end we are all connected by love & the desire to embrace the ongoing celebration of life!
My Jewellery is there to add a little sparkle, hope and joy!
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