Understanding Zodiac signs and their characteristics to find the perfect gift for them
There are twelve Zodiac or Star signs in the Zodiac calendar and each of them fit in one of the four elements: Water, Fire, Earth and Air. These elements have certain characteristics that link the signs that fall within them. You’ll often notice that your Zodiac sign vibes very strongly with other Zodiac signs within that same elemental group, because certain personality traits mesh well.
Water signs and their characteristics
Still waters run deep, and that deep emotion is what represents Water signs most. They are the most emotional and highly-sensitive of the Zodiac signs, extremely intuitive and mysterious, they truly reflect the water that they’re named for. Water signs are Cancer, Scorpio and Pisces, and if you’re buying a gift for them you’ll be doing so because they’ve always been there for you. So we think something deeply personal is the way to go! Go for a gift such as our Love Life Bracelet, or personalised Birth month piece of jewellery.
Fire signs and their characteristics
You’ll know you’re friends with a fire sign even without knowing it! You’ll recognise them by their fire-cracker personality! Aries, Leo and Sagittarius are the fire signs and they’re the most passionate, dynamic and temperamental people you’re likely to meet. Full of energy and an adventurous spirit, we know why you’d want to be friends with them. Your best bet when buying a gift for this Zodiac sign is to get something to honour their intelligence, self-awareness, creativity and idealism. Go for a colourful gift to really represent their inner fire.
Earth signs and their characteristics
Earth signs are the most grounded of all the Zodiac signs, and they’re sure to keep your feet firmly on the ground too. Your Taurus, Virgo and Capricorn friends are likely the most conservative, realistic but also emotional members of the bunch. But one thing’s for sure, they’re also your most loyal and stable friends, sure to stick by you through thick and thin, which definitely deserves to be honoured with an amazing gift to suit their Zodiac sign. Simple, elegant and delicate gifts are best for these zodiacs.
Air signs and their characteristics
If the loved ones you’re buying a Zodiac gift for are rational, social, communicative and super friendly, they’re most likely to be one of the Air signs: Gemini, Libra or Aquarius. Your Air sign friends love social gatherings and are real thinkers who love giving advice and having philosophical discussions. These kids can be quite superficial though, so buying a gift based on this Zodiac sign can be quite tricky!
Gift guide based on the Zodiac signs
Aries - March 21 - April 19
The first of the Zodiac signs, and don’t they know it! Aries always want to be first for everything, no wonder they’re a fire sign! Your Aries friend is most likely the most competitive of your friends, and also the most assertive, so if you need anything done they’re the one to go to. Need someone to tell you the truth, the whole truth, and nothing but the truth (however harsh that might be) your Aries friend is the one to do it. They’re also very bold and ambitious though, which are some of their most endearing qualities. Honour that with a beautiful watch or a gorgeous jumpsuit which they can wear while they're working themselves up the career-ladder!
Taurus - April 20 - May 20
Loyal, reliable but slightly stubborn that’s how we’d describe our Taurus friends. These women love the finer things in life and enjoy treating and indulging themselves. So, you’ve gotta bring your a-game when it comes to buying a great gift based on this Zodiac sign. Still we think these homebodies would love a great piece of homeware such as a coffee table book or beautiful ring holder or a beautliful piece of silver jewellery!
Gemini - May 21 - June 20
Intelligent communicators who love to socialise but also need time for themselves, Geminis are usually depicted as the twins and they really own that duality. Geminis possess the power of making great friends with their intellect, lust for knowledge, travel spirit and communication skills. So when getting them a gift based on their zodiac, remember those wonderful qualities and get them something useful and practical like a lovely jewellery set, which saves them from having to mix and match their own jewellery look.
Cancer - June 21 - July 22
A Cancer’s lucky (gem)stones include rubies and pearls, so a piece of jewellery from our Shapes & Pearls collection would make the perfect gift for this caring Zodiac sign. Your Cancer friends really stay true to their Water sign in that they often feel very deeply, they’re also terribly caring, so treat them well with a special piece of jewellery.
Leo - July 23 - August 22
If you know a Leo, you’ll know! Vibrant, confident, vivacious, these are all characteristics of this warm and protective Zodiac. Count yourself lucky if you call this Zodiac a friend, because they’re some of the most protective people you’ll meet. If you’re looking for a gift to suit this Zodiac sign, look no further than a piece from our Starmood or MOOD collection. Jewellery pieces in warm tones & colours, that make a real statement, we couldn’t think of a better fit for a Leo to be honest!
Virgo - August 23 - September 22
If you have a friend who is super driven and detail-oriented, someone who will always throw the best looking parties with every detail thought of and planned out, chances are she’s a Virgo. She seems shy, but once you’re really her friend you’ll never again be without their friendship. Celebrate this friendship with a beautiful, delicate piece of jewellery like the pieces from our Shimmer collection. Always remember though, that your Virgo friends appreciate finer details, so get your gift beautifully gift wrapped as well.
Libra - September 23 - October 22
Libras are probably your best-dressed friends. These laid-back girls who love harmony, daydreaming, and aesthetics would really appreciate an on-trend clothing item or something beauty related. Think something like a cool faux-leather blazer or a teddy coat, a cute hat would also make a great gift for this Zodiac sign. A Libra loves symmetry, which is represented in their sign: the scales, so geometrically shaped jewellery would also be a great go-to gift!
Scorpio - October 23 - November 21
Scorpios are passionate, mysterious, loyal and jealous. You don’t want to get on their bad side, because they’ll never forgive you, but if they’re your friend then you’ll be friends for life. Looking for the perfect gift based on this Zodiac sign? Well, Scorpios are big fans of black and leather, so we think they’d love a pair of leather pants. Although, given their individualistic tendencies they’d also cherish a personalised piece of jewellery such as a necklace from the Initial collection.
Sagittarius - November 22 - December 21
Oh that Sagittarius energy! These are some of the most positive, optimistic and adventurous people you’re likely to meet. We think their positivity would love a piece from the Summer Souvenirs collection which they’d wear all around the world on their travels.
Capricorn - December 22 - January 19
Determined, disciplined, career-driven, Capricorns are probably your most serious friends. The girl bosses & power-women of the group. But their drive does always help to inspire you to be better and worthy of their friendship. A Capricorn would love a classy women’s suit or any office-appropriate accessories.
Aquarius - January 20 - February 18
Got one quirky friend? They’re probably an Aquarius! Driven to help change the world, Aquarius signs have a desire to be different, so they tend to be quite rebellious, creative and unpredictable. They like sustainable, unique and forward-thinking gifts.
Pisces - February 19 - March 20
Pisces is the most intuitive and empathetic of the 12 Zodiacs. They’re also the biggest daydreamers who always straddle two worlds: reality and fantasy. This water sign appreciates moments of reflection, peace and self-care so they’d definitely benefit from a beautiful face roller or other luxurious accessories.