My Jewellery x Sintlucas: A Creative Collaboration
A New Direction For Our 2025 Advent Calendar
If there’s one product our community gets excited about every year, it’s our Advent Calendar, packed with sparkle, limited edition jewellery, and festive feels. But for 2025, we wanted to shake things up and bring in a different perspective. So we asked ourselves: How would a new generation of creatives reimagine the Advent Calendar? With wild ideas, fresh formats, and a whole lot of passion, of course! We invited a group of Sint Lucas students to let loose with their ideas, no rules, just creative freedom. From there, we watched as concept after concept came to life, each one totally unique. Let’s just say, we were inspired!
The Creative Process
The project unfolded in a few key stages. First came the concept pitches, then sketches, prototypes, and finally real-life mock-ups. Each student brought their own vision of what an Advent Calendar could be, whether that meant interactive storytelling, sustainable design, or just a whole new vibe. We loved how differently everyone approached it. It proved to us that there’s lots of ways to design something, and that the best ideas often come from thinking outside the box!
Gifts she'll love
The Concept That Sparked Our 2025 Design
When it was time for the final presentations, the students really delivered. Each one presented a fully formed idea, complete with visuals and their own creative story, that felt fresh, thoughtful, and totally aligned with the My Jewellery spirit, and it ended up inspiring the direction for our 2025 Advent Calendar. We took that idea and brought it in-house, using it as the foundation for our own version. From there, our team developed a brand-new shape, refined the details, and brought the final design to life. And we cannot wait to show you our 2025 Advent Calendars so soon!
Celebrating Creativity
At My Jewellery, we’re all about community, creativity and giving new ideas the space to shine. Collaborating with the students of SintLucas reminded us just how inspiring it is to support emerging talent, and how energising it can be to co-create with fresh eyes. We’re beyond proud of what came out of this project, and we’re so excited to reveal the finished Advent Calendar later this year! Stay tuned!
Until then, the countdown to the magical season has officially begun.