My Jewellery Boutique Amsterdam Hartenstraat

Due to renovation work, this boutique is temporarily closed.

My Jewellery boutique Amsterdam

This boutique is situated in the city that always causes our hearts to flutter, our beautiful capital city of Amsterdam! The boutique was opened to provide a complete My Jewellery experience alongside our online shop. The main goal for our gorgeous new Boutique in Amsterdam is to provide an amazing customer experience. 

Amsterdam is the largest city in the Netherlands. It’s no surprise that tourists from all over the world come to our little frog country to admire Amsterdam with their own eyes. In addition to the crooked old canal houses, impressive history and beautiful stately buildings, there’s always something going on. Party at the Amsterdam Dance Event, enjoy Pride Amsterdam and, not to forget, celebrate the birthday of Willem-Alexander on King’s Day. Discover the best hotspots of Amsterdam!

Shop in the 9 Straatjes

Besides the well-known Dam and Kalverstraat, there are plenty more places to discover, including the 9 Straatjes. These streets connect the Prinsengracht, Keizersgracht, Herengracht and Singel. In recent years, the 9 Straatjes have grown into the shopping area where you’ll find the most beautiful unique brands and shops. Right in the middle of the 9 Straatjes lies the Hartenstraat. At number 12, you’ll find the My Jewellery Boutique. In this centuries-old building, you can shop to your heart’s content and be inspired and advised by one of our girls.

Every My Jewellery boutique has its own unique style

All of our My Jewellery boutiques have their own unique style and identity. Sharon, founder of My Jewellery, creates a new and unique vibe for each boutique in every city. The My Jewellery boutique in Amsterdam is clean and feminine, with a light and airy atmosphere and a surprising eye-catcher in the back! Just head to the back of the store and you’ll find an amazing gold bar decorated with vintage mirrors to bring some old Amsterdam style to the boutique. The marble counter area and herringbone flooring paired with white walls give the whole store a luxurious appearance, while the pink tiled walls truly represent that My Jewellery feeling. Ask one of our stylists to help you create a new look, or help you shop at the boutique. THE spot in Amsterdam to buy the best jewellery collections and latest fashion trends!

Create your own ear-party

In addition to jewellery, accessories and clothing, you can also get your  ears pierced in our Amsterdam boutique. Need more information? Check out our ear piercing page or drop by the boutique! Getting two piercings including piercing studs costs €29.99. Prefer to get just one piercing? That’s possible too! In that case, you’ll pay just €19.99.

Our boutique is also the place to be if you’re looking for gifts! There’s so much choice, and with a collection of jewellery specifically designed to be gifted, you’ll find the perfect gift in no time. Alongside our jewellery, we also have a great selection of accessories such as scarves, handbags and headbands which would make ideal gifts!

Team Amsterdam can’t wait to welcome you! 

With love,

My Jewellery boutique Amsterdam

In this blog, you’ll read about how we open a boutique and how it gets that signature My Jewellery touch.