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My Jewellery boutique Amsterdam

Hartenstraat 12, 1016 CB Amsterdam, The Netherlands

My Jewellery boutique Amsterdam

This boutique is situated in the city that always causes our hearts to flutter, our beautiful capital city of Amsterdam! The boutique was opened to provide a complete My Jewellery experience alongside our online shop. The main goal for our gorgeous new Boutique in Amsterdam is to provide an amazing customer experience. 

Amsterdam is the biggest city in The Netherlands, and it’s no surprise that tourists flock to our cold little country from all over the world just to see beautiful Amsterdam with their own eyes. Amongst the higgledy-piggledy streets, impressive history and stately architecture, there’s always plenty to do and experience in this city. From partying at Amsterdam Dance Event, living it up at Amsterdam Pride and, finally, having the best time in orange celebrating Willem-Alexander’s birthday on King’s Day.

Shop in the 9 Straatjes

Besides the Kalverstraat and the famous Dam, there’s so many great places to discover, including the 9 Straatjes! These streets connect the Prinsengracht, Keizersgracht, Herengracht and the Singel. The past few years have seen the 9 Straatjes expand into a shopping area with the most unique brands and shops. Right in the heart of the 9 Straatjes is the Hartenstraat, and at number 12 is the My Jewellery boutique. In our age-old building you can shop to your heart’s content and be inspired and advised by one of our wonderful girls.

Every My Jewellery boutique has its own unique style

All of our My Jewellery boutiques have their own unique style and identity. Sharon, founder of My Jewellery, creates a new and unique vibe for each boutique in every city. The My Jewellery boutique in Amsterdam is clean and feminine, with a light and airy atmosphere and a surprising eye-catcher in the back! Just head to the back of the store and you’ll find an amazing gold bar decorated with vintage mirrors to bring some old Amsterdam style to the boutique. The marble counter area and herringbone flooring paired with white walls give the whole store a luxurious appearance, while the pink tiled walls truly represent that My Jewellery feeling. Ask one of our stylists to help you create a new look, or help you shop at the boutique. THE spot in Amsterdam to buy the best jewellery collections and latest fashion trends!

Discover how we design our new boutiques in the blog!

Create your own ear-party

Our Amsterdam boutique offers a range of jewellery, accessories and fashion, and even the opportunity to get your ears pierced. Need more info? Click on the link or visit our boutique! For just €24,95 (incl. basic studs) you can get both ears pierced, or if you’d prefer to just get one ear pierced that can be done for just €14,95.

Our boutique is also the place to be if you’re looking for gifts! There’s so much choice, and with a collection of jewellery specifically designed to be gifted, you’ll find the perfect gift in no time. Alongside our jewellery, we also have a great selection of accessories such as scarves, handbags and headbands which would make ideal gifts!


Team Amsterdam can’t wait to welcome you! 

With love,

My Jewellery boutique Amsterdam


Opening hours

Hartenstraat 12
1016 CB Amsterdam, The Netherlands

  • Monday 12.00 - 18.00
  • Tuesday 10.00 - 18.00
  • Wednesday 10.00 - 18.00
  • Thursday 10.00 - 19.00
  • Friday 10.00 - 18.00
  • Saturday 10.00 - 18.00
  • Sunday 12.00 - 17.00

Adjusted opening hours

  • Sunday May 19th Whitsun closed
  • Monday May 20th Whit Monday 12.00 - 17.00