Creating pieces you love, from jewellery to clothing, is what we do every day. But we also know that everything we create has an impact on the world around us. That is why we take responsibility for our environmental impact and work to reduce it, step by step.  ​ 

Climate Impact

We are taking a closer look at how our business affects the planet, from our stores to our supply chain.  

To understand our impact, we partner with Carbonfact. Together, we map the full journey of our products, from the raw materials that we choose to how each piece is made and transported.  

This gives us detailed insights at product level, helping us identify where emissions occur across our value chain. For example, we can compare the carbon footprint of different materials, understand the impact of production methods or see how transportation choices influence our overall emissions.  

This helps us make informed decisions and improve our processes overtime.   

Raw materials

Raw materials such as conventional cotton, wool and synthetic fibers are a major source of emissions. These emissions come from energy use in farming and production, fossil fuel extraction, and agricultural processes.  

By choosing different types of fibres, we can reduce our impact. For example, recycled materials generally have a lower carbon footprint because they do not require new raw materials. You can read more about our approach in our  conscious materials  section. ​ 

Operations & logistics

We are turning insights into action by focusing on more efficient energy use, increasing our use of renewable electricity, and improving our logistics, all with the goal of reducing our emissions. 

Packaging

Packaging is an important part of this journey too. We are actively reducing our use of plastics and exploring more responsible solutions with a lower environmental impact.

Circularity

RE-CELEBRATE

We believe every piece deserves a second chance to shine. That is why we launched RE-CELEBRATE: Our circularity program built around two simple ideas: giving materials a new life, and keeping them in circulation for as long as possible.  

We do this in two ways: by upcycling clothing and Jewellery into new one-of-a-kind pieces, and by collecting unwanted items in our stores so they can be repurposed through our take-back program.  

 

OUR UPCYCLED ITEMS

We take leftover fabrics, returned pieces and damaged items and transform them into something new. Fresh designs ready to be loved, worn and re-loved again. Each piece is one of a kind, reimaged for the future.  

Below you will find some of the projects we are most proud of: