Creating pieces you love, from jewellery to clothing, is what we do every day. But we also know that everything we create has an impact on the world around us. That is why we take responsibility for our environmental impact and work to reduce it, step by step.
Climate Impact
We are taking a closer look at how our business affects the planet, from our stores to our supply chain. Together with Carbonfact, we have started measuring our carbon footprint across scope 1, 2, and 3 emissions. This helps us understand where we stand, identify where we can improve.
Raw materials
Raw materials such as conventional cotton, wool and synthetic fibers are a major source of emissions. These emissions come from energy use in farming and production, fossil fuel extraction, and agricultural processes.
By choosing different types of fibres, we can reduce our impact. For example, recycled materials generally have a lower carbon footprint because they do not require new raw materials. You can read more about our approach in our conscious materials section.
Operations & logistics
We are turning insights into action by focusing on more efficient energy use, increasing our use of renewable electricity, and improving our logistics, all with the goal of reducing our emissions.
Packaging
Packaging is an important part of this journey too. We are actively reducing our use of plastics and exploring more responsible solutions with a lower environmental impact.
Circularity
We believe every piece deserves a second chance to shine. With this belief, we launched RE-CELEBRATE: Our circularity project focused on reusing, recycling and upcycling valuable materials.
Together with our partners, we keep beautiful materials in circulation for as long as possible by collecting clothing and jewellery and giving them a new purpose. At the same time, we explore how old favourites and leftover stock can be transformed in to new signature pieces.
Our upcycled items
For our upcycled items, we give selected pieces from previous collections a new life. Using leftover fabrics, returned and damaged items, we transform what already exists into fresh designs, ready to be loved, worn and re-loved again.
Each piece is one of a kind, retold and reimagined for the future. We have highlighted some of our projects below.
Our Partnerships
Circularity is something we build together. That is why we collaborate with partners who help us reuse and recycle materials in meaningful ways.
Since 2022, we have partnered with Salvation Army ReShare, enabling customers in the Netherlands to donate unwanted clothing in our boutiques.
In Belgium, we work with Be the Fibre, an initiative by We Make Hope, which supports communities worldwide through clothing collection and reuse.
In 2023, we added the option to return old or damaged My Jewellery pieces in our boutiques. Because recycling Jewellery is still uncommon in the industry, we take responsibility ourselves. Together with Zaffier, we give returned items a new purpose. They are carefully sorted and, where possible, upcycled into new pieces.
These upcycled items are sold in our My Jewellery boutiques on Roosendaal and Roermond.
Curious to learn more? Each image below links to an FAQ with more details about the partnership.