Embrace the future, use the past

At My Jewellery, we play an important role in promoting a sustainable and socially responsible fashion industry. We advocate for the idea of breathing new life into second-hand clothing and promoting a circular process that not only extends the lifespan of clothing but also reduces waste. In our mission to make this vision a reality, we have partnered with "be the fibre," an inspiring initiative by We Make Hope that helps disadvantaged communities worldwide. WMH supports approximately 250 development projects annually and primarily sources its resources from clothing collection.

Join our collection program and make a positive impact with your old clothes! For a bag of old clothes or shoes that you drop off, you'll receive a 10% discount voucher.

How does it work?

Collect your used clothing and shoes.
Put it all in a large bag.
Allow a boutique team member to check the bag at the My Jewellery checkout.
To thank you for your donation you’ll receive a 10% discount voucher for your next purchase (max. 1 voucher per person, per day)
Put your bag in the My Jewellery collection box.

Be the Fibre recycled bag

Be the Fibre clothing piles

Be the Fibre recycled denim bag

FAQ

Be the Fibre aims for the transformative power of reuse as a cornerstone of sustainability. Each donated clothing item is given a new purpose as the dedicated team carefully sorts donations and gives clothing a second life in one of their thrift stores.

In collaboration with local social organizations, they strive to make stylish and affordable clothing accessible to everyone. Additionally, a portion of your donation goes towards humanitarian aid. Clothing items that are not suitable for resale undergo an impressive process of fiberization, transforming them into new items and accessories. Be the Fibre's offerings extend beyond clothing, with circular products made from bamboo and waste from the sea. Learn more about the destination of the clothing on the website.

We believe it’s important for us to take responsibility for a more sustainable future. The way in which textiles are produced, used and disposed of is largely linear. Textiles are made using large quantities of raw materials, but once the textile products have been used more than half is discarded via residual waste in The Netherlands. Sadly, the production, use and disposal of textiles has a major impact on the environment and our society, which is why we’re joining forces with the Salvation Army ReShare project to collect and sustainably process as many clothes and textiles as possible. Ultimately, if we reuse more clothing and textiles, in the long run less will need to be produced which will contribute to a healthier planet.

At our boutiques in Utrecht, Eindhoven, Zwolle and Maastricht, but if it proves successful we’ll expand the programme to more boutiques in 2023.

Please make sure the items are clean, dry and in a sealed bag. Preferably, tie up the shoe laces and pair up the shoes by tying them up together.

We welcome clothing of all brands, sizes and genders, as long as it’s clean, dry and in a sealed bag.

A bag with at least 3 items, but more is always appreciated!

You’re entitled to 1 voucher per person, per day.

You can choose to immediately use the discount at the boutique or you can leave your email address and you’ll receive a unique code in your inbox which can be used for your next online order.

An online discount code is valid for three months after issue.

All clothing and textiles can be reused, including pieces that are broken, missing a button, or have some stains, as long as the pieces are clean and dry.

What kind of items will we accept:

Clothing
Homeware textiles (towels, tea towels, wash cloths etc)
Shoes (preferably tie-up each pair together)
Hats, belts, bags

What will not be accepted?

Very dirty or stained items (with paint or oil stains etc.)
Wet clothing
Cushions or bedding

At the moment we only accept old clothing and textiles. However, we are researching ways in which we will be able to sustainably recycle jewellery in the future.