As a brand we aim to spread positivity by encouraging everybody to cherish the small moments and embrace the ongoing celebration of life. We believe it is important that future generations also have something to celebrate, which is why we’re embracing our responsibility for a better future. 

With all of that in mind, we’re proud to launch our RE-CELEBRATE project. Designed to stimulate the recycling and reuse of valuable resources, we’re working closely with local partners on circular production whilst focussing on minimising our impact on the environment and paying attention to the people working within production.

In 2022 we started our Reshare project: collecting old, unwanted clothing at our boutiques. Then, in 2023, we added the option to donate your old and/or damaged My Jewellery jewellery items. Our ultimate goal is to create new clothing and jewellery from your old clothing & jewellery, because we believe circularity is the only way forward.