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SPARKLING PRODUCTS

At My Jewellery we’re really proud of our products and how meaningful they become to so many of our customers, but at the same time we recognise that we can only continue to create meaningful moments if we keep improving our planet and our company. We’ve always offered affordable, high quality products that are meant to be durable and last a long time, but we also recognise that both the manufacturing of our products and the journey they go on to get to you, have a huge impact on our planet. Here’s what we focus on to ensure sparkling products:





GOAL 1

To market products that are responsible and safe for both makers and end users.

Chemicals are often needed for the production of clothing and jewellery. For example, for growing raw materials or for guaranteeing long-term quality. We want all substances used to make our products are safe for people and the environment. We make agreements about this with our suppliers and we do spot checks to check whether items meet the agreed quality.



GOAL 2

To offer products of long-lasting quality, designed for circularity.

The most sustainable product is the product that has already been produced. That is why we want to make products of good quality that last a long time. We are continuously working on improving quality because we think it is important that our customers will enjoy it for a long time. If products have to be discarded quickly, this is by definition not sustainable. In addition, we try to think about the disposal phase during the design phase. For example, we are investigating how we can develop new products so that they are easier to disassemble or recycle. It is a new (and exciting!) way of working. It’s what we need to do for a more sustainable future in fashion.




GOAL 3

Sector-wide collaboration to realise the collection of post-consumer textile waste, recycling and innovation for more circularity in the industry.

We see that consumers buy more and get bored of their items faster. The result of this is the ever-growing mountain of textile waste. We feel partly responsible for this and that is why we are joining forces with an expert partner who will sort the clothing and textiles we collect and process them in a sustainable way. In 2022 we will start collecting old, unwanted clothing in our boutiques. The ultimate goal is to make new clothes from old clothes, because we believe that circularity is the only way forward. 



Here’s how we already work on sparkling products:

Our entire collection is carefully designed by our in-house purchasing and design team. Together with our suppliers, we pay much attention to the development of our products.

Sustainable jewellery
Our jewellery is made of premium stainless steel that you will enjoy endlessly. The advantages of the material are that it does not discolour or scratch, and has a beautiful shine for a long lasting connection. Jewellery made of stainless steel can be recycled and already consists of recycled steel.

Sustainable textiles
In our textile product range we already apply sustainable alternatives such as organic cotton, Ecovero, a sustainable alternative to viscose, and recycled polyester. Our long term goal is to build a collection that solely consists of more sustainable, certified materials. Our new swimwear collection from SS23 will largely be made with recycled material. To be continued…


SPARKLING PRODUCTS

At My Jewellery we’re really proud of our products and how meaningful they become to so many of our customers, but at the same time we recognise that we can only continue to create meaningful moments if we keep improving our planet and our company. We’ve always offered affordable, high quality products that are meant to be durable and last a long time, but we also recognise that both the manufacturing of our products and the journey they go on to get to you, have a huge impact on our planet. Here’s what we focus on to ensure sparkling products:

GOAL 1

To market products that are responsible and safe for both makers and end users.

Chemicals are often needed for the production of clothing and jewellery. For example, for growing raw materials or for guaranteeing long-term quality. We want all substances used to make our products are safe for people and the environment. We make agreements about this with our suppliers and we do spot checks to check whether items meet the agreed quality.

GOAL 2

To offer products of long-lasting quality, designed for circularity.

The most sustainable product is the product that has already been produced. That is why we want to make products of good quality that last a long time. We are continuously working on improving quality because we think it is important that our customers will enjoy it for a long time. If products have to be discarded quickly, this is by definition not sustainable. In addition, we try to think about the disposal phase during the design phase. For example, we are investigating how we can develop new products so that they are easier to disassemble or recycle. It is a new (and exciting!) way of working. It’s what we need to do for a more sustainable future in fashion.

GOAL 3

Sector-wide collaboration to realise the collection of post-consumer textile waste, recycling and innovation for more circularity in the industry.

We see that consumers buy more and get bored of their items faster. The result of this is the ever-growing mountain of textile waste. We feel partly responsible for this and that is why we are joining forces with an expert partner who will sort the clothing and textiles we collect and process them in a sustainable way. In 2022 we will start collecting old, unwanted clothing in our boutiques. The ultimate goal is to make new clothes from old clothes, because we believe that circularity is the only way forward.

Here’s how we already work on sparkling products:

Our entire collection is carefully designed by our in-house purchasing and design team. Together with our suppliers, we pay much attention to the development of our products. 

Sustainable jewellery
Our jewellery is made of premium stainless steel that you will enjoy endlessly. The advantages of the material are that it does not discolour or scratch, and has a beautiful shine for a long lasting connection. Jewellery made of stainless steel can be recycled and already consists of recycled steel.

Sustainable textiles
In our textile product range we already apply sustainable alternatives such as organic cotton, Ecovero, a sustainable alternative to viscose, and recycled polyester. Our long term goal is to build a collection that solely consists of more sustainable, certified materials. Our new swimwear collection from SS23 will largely be made with recycled material. To be continued…