Meet the team | Branding
Team member Pleuni Cuppen
Position: Brand Coordinator
What are you responsible for in your role?
As Brand Coordinator I'm responsible for developing and protecting the My Jewellery brand and image. I do this by developing, initiating and implementing branding campaigns.
How do you guarantee the respresentation of the MJ brand in your work?
I keep a very close eye on all of the content we produce, to make sure it adheres to our brand values and to check whether it fits in with our MJ branding.
Which design/ image or video are you most proud of?
I'm really proud of the Mother's Day campaign we created last year. The whole story and image came together perfectly to represent what our brand stands for.
Which project are you working on at the moment?
At the moment I'm working on a secret project...more info coming soon!
Team member Kelly Adriaansen
Position: Graphic Designer (online)
What are you responsible for in your role?
My main priorities include visually presenting the brand and our products to our customers on all of our online channels.
How do you guarantee the respresentation of the MJ brand in your work?
I try to make my work innovative and surprising, but always with that bit of My Jewellery magic sprinkled on top. Using recognisable style elements is the best way to keep it on brand.
Which design/ image or video are you most proud of?
I'd have to say all of them, because everything I create is for our online channels, so I see my work on social media every day which makes me really proud!
What are you working on at the moment?
Currently I'm working on finishing all of the visuals for a number of upcoming collection launches.