From design to collection
A collection starts with the above inspiration & lots of discussions between various colleagues and Sharon, the owner of My Jewellery. After more brainstorming and coming up with concrete ideas for the collection, Marjolein will start designing some pieces to determine the style of the jewellery. These designs are then reviewed and adjusted multiple times. Once the colours, styles and drawings are finished, everything is sent off to the suppliers, who in turn will send back samples of the pieces. “We’ll do checks based on quality, colours and shapes. Based on that we’ll determine what to change or keep”, explains Marina. “We consult with your suppliers daily, and from them we’ll receive information, images and videos of the jewellery. That allows us to give feedback, which the suppliers use to adjust the collection where needed.” Marjolein elaborates: “We’ll keep filtering down until we’re completely happy, after which we’ll order the collection.”
Next up for the purchasing team & designers? To think of the display design, the perfect spot in the boutiques to present the jewellery, packaging, and basically everything else you could think of when it comes to designing a collection. For The Candy Couture collection the branding team came up with the idea to present the pieces in vintage striped candy bags, completely fitting with the collection, and it’s up to the purchasing team to further develop and implement the idea.