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SPARKLING PLANET

Whilst we love our industry and want you to feel sparkling in our designs, we also fully realise that the fashion industry is one of the largest polluters in the world, and it’s undeniable that everything we create has an impact on our planet. All of which is why we believe it’s important that we operate within the limits of the earth and try to be as economical and environmentally-conscious as possible. Our long-term goal is to become carbon neutral. It might sound like an ambitious goal, and it is, but at My Jewellery we never shy away from big challenges, and keeping our planet sparkling is one of the biggest ones of all. So, how do we hope to achieve this? Well, by significantly reducing our ecological footprint and compensating for anything we cannot reduce. In our mission to keep the planet sparkling we’ve defined three goals that will help us to achieve that:





GOAL 1

Mapping our ecological footprint and then reducing our carbon footprint by making smart choices in the areas of energy consumption, packaging and transportation.

Before we can properly manage our emissions, we need to be able to measure them. That's what we're going to work on. No matter how you put it, our business operations cause emissions. This is in our buildings, our own transport and that of our cooperation partners. During the production of our items, carbon is emitted, but also in the use phase, Co2 is consumed by the consumer. This is large and sometimes extends beyond our direct sphere of influence. That's why we will take it step by step.



GOAL 2

Make use of more sustainable materials in our collections and work on sustainable packaging by reducing it as much as possible or replacing it with more sustainable alternatives.

Our packaging should keep our products safe but not harm the environment. That is why we make conscious choices when it comes to packaging material. Step by step we want to reduce use and where we cannot reduce, we opt for the most sustainable solution. This also applies to our products. Every time we create new products, we first investigate ways to do things better, more sustainable.





GOAL 3

Using our influence to raise awareness among customers.

We take our role seriously and aim to inspire our customers to make conscious choices. We want to inspire them to take better care of their products so they last longer and reward sustainable shoppers. We will also work on transparent communication on sustainability topics, actions and results.


Our journey to a more sparkling planet:

Carbon neutral last-mile delivery
For deliveries to our customers, we work together with courier services Budbee and PostNL. Budbee is a CO2 neutral shipping method. They compensate for their emissions through the ZeroMission project, in which they focus on planting new trees. All packages that we send via PostNL are carbon neutral. PostNL invests in sustainable projects with the Gold Standard Quality Mark. Projects that comply with this quality mark compensate for their emissions and contribute to making the local community more sustainable.

Packaging
We use FSC-certified paper for our carrier bags and for part of our packaging. Our swimwear is packed in ziplock bags made from recycled plastic. Our jewellery bags are made of PLA, of lactic acid that is completely degradable.

Trees for All
For a few years now, we have worked together with Trees for all. In the past we developed a special jewellery ‘earth collection’ and for every item sold from this collection, we donated half a tree to Trees for All. The result was that in 2021 together with Trees for All, we planted 2,000 trees in North-Brabant.
In our online shop we give customers the opportunity to make a small donation to the Trees for all foundation at check-out. Thanks to the donations that Trees for All receives, new forests are planted worldwide and existing forests are restored with a positive impact on climate, biodiversity and living conditions. Trees for All invests in a green and healthy earth for everyone.

Clothing collection in collaboration with ReShare
The way in which textiles are produced, used, and discarded is largely linear. Textiles are made using large quantities of raw materials, but once the textile products have been used more than half is discarded via residual waste in The Netherlands. Sadly, the production, use and disposal of textiles has a major impact on the environment and our society, which is why we’re joining forces with the Salvation Army ReShare project to collect and sustainably process as many clothes and textiles as possible. Ultimately, if we reuse more clothing and textiles, in the long run less will need to be produced which will contribute to a healthier planet. Starting in September you will be able to donate old clothing and textiles to our selected boutiques in Utrecht, Eindhoven, Maastricht and Zwolle, from there ReShare will either sell the wearable pieces at social prices in one of their stores or donate the wearable items to emergency relief, the Salvation Army local shops and/or recycling companies. Non-rewearable clothing will be recycled and used to manufacture new clothing.




SPARKLING PLANET

Whilst we love our industry and want you to feel sparkling in our designs, we also fully realise that the fashion industry is one of the largest polluters in the world, and it’s undeniable that everything we create has an impact on our planet. All of which is why we believe it’s important that we operate within the limits of the earth and try to be as economical and environmentally-conscious as possible. Our long-term goal is to become carbon neutral. It might sound like an ambitious goal, and it is, but at My Jewellery we never shy away from big challenges, and keeping our planet sparkling is one of the biggest ones of all. So, how do we hope to achieve this? Well, by significantly reducing our ecological footprint and compensating for anything we cannot reduce. In our mission to keep the planet sparkling we’ve defined three goals that will help us to achieve that:

GOAL 1

Mapping our ecological footprint and then reducing our carbon footprint by making smart choices in the areas of energy consumption, packaging and transportation.

Before we can properly manage our emissions, we need to be able to measure them. That's what we're going to work on. No matter how you put it, our business operations cause emissions. This is in our buildings, our own transport and that of our cooperation partners. During the production of our items, carbon is emitted, but also in the use phase, Co2 is consumed by the consumer. This is large and sometimes extends beyond our direct sphere of influence. That's why we will take it step by step.

GOAL 2

Make use of more sustainable materials in our collections and work on sustainable packaging by reducing it as much as possible or replacing it with more sustainable alternatives.

Our packaging should keep our products safe but not harm the environment. That is why we make conscious choices when it comes to packaging material. Step by step we want to reduce use and where we cannot reduce, we opt for the most sustainable solution. This also applies to our products. Every time we create new products, we first investigate ways to do things better and more sustainable.

GOAL 3

Using our influence to raise awareness among customers.

We take our role seriously and aim to inspire our customers to make conscious choices. We want to inspire them to take better care of their products so they last longer and reward sustainable shoppers. We will also work on transparent communication on sustainability topics, actions and results.

Our journey to a more sparkling planet:

Carbon neutral last-mile delivery
For deliveries to our customers, we work together with courier services Budbee and PostNL. Budbee is a CO2 neutral shipping method. They compensate for their emissions through the ZeroMission project, in which they focus on planting new trees. All packages that we send via PostNL are carbon neutral. PostNL invests in sustainable projects with the Gold Standard Quality Mark. Projects that comply with this quality mark compensate for their emissions and contribute to making the local community more sustainable.

Packaging
We use FSC-certified paper for our carrier bags and for part of our packaging. Our swimwear is packed in ziplock bags made from recycled plastic. Our jewellery bags are made of PLA, of lactic acid that is completely degradable.

Trees for All
For a few years now, we have worked together with Trees for all. In the past we developed a special jewellery ‘earth collection’ and for every item sold from this collection, we donated half a tree to Trees for All. The result was that in 2021 together with Trees for All, we planted 2,000 trees in North-Brabant.
In our online shop we give customers the opportunity to make a small donation to the Trees for all foundation at check-out. Thanks to the donations that Trees for All receives, new forests are planted worldwide and existing forests are restored with a positive impact on climate, biodiversity and living conditions. Trees for All invests in a green and healthy earth for everyone.

Clothing collection in collaboration with ReShare
The way in which textiles are produced, used, and discarded is largely linear. Textiles are made using large quantities of raw materials, but once the textile products have been used more than half is discarded via residual waste in The Netherlands. Sadly, the production, use and disposal of textiles has a major impact on the environment and our society, which is why we’re joining forces with the Salvation Army ReShare project to collect and sustainably process as many clothes and textiles as possible. Ultimately, if we reuse more clothing and textiles, in the long run less will need to be produced which will contribute to a healthier planet. Starting in September you will be able to donate old clothing and textiles to our selected boutiques in Utrecht, Eindhoven, Maastricht and Zwolle, from there ReShare will either sell the wearable pieces at social prices in one of their stores or donate the wearable items to emergency relief, the Salvation Army local shops and/or recycling companies. Non-rewearable clothing will be recycled and used to manufacture new clothing.