Sparkling planet

While we love our industry, and enjoy making people happy with our designs, we also fully recognise that the fashion industry is one of the most polluting industries in the world, and it’s undeniable that everything we make has an impact on the planet. This is why we believe it is important to operate within the limits of the earth and strive to be as economical and environmentally conscious as possible. Our long-term goal is to become carbon neutral. This may sound very ambitious, and it is, but at My Jewellery we never shy away from a challenge and keeping our planet sparkling is one of the biggest challenges of all. It is our aim to reduce our ecological footprint significantly and compensate for what we cannot reduce, and to do this we defined three overarching goals:

Goal 1: mapping our ecological footprint & reducing our carbon footprint

Goal 2: make use of more sustainable materials & packaging

Goal 3: using our influence to raise customer awareness

This is what we've done so far to work towards a more sparkling planet:

bulletpoint-heart-new C02 neutral last-mile delivery

For deliveries to our customers, we work together with courier service DHL & PostNL. DHL aims to minimize CO2 emissions. Until they achieve fully emission-free deliveries, they compensate for any residual emissions. For example, seventy percent of their delivery vans run on electricity or HVO100 fuel: a renewable, non-fossil fuel. All packages that we send via PostNL are carbon neutral. PostNL & DHL invest in sustainable projects with the Gold Standard Quality Mark. Projects that comply with this quality mark compensate for their emissions and contribute to making the local community more sustainable

bulletpoint-heart-new Packaging

We use FSC-certified paper for our carrier bags and for part of our packaging. Our swimwear is packed in ziplock bags made from recycled plastic. Our jewellery bags are made of PLA, a lactic acid that is completely degradable.

bulletpoint-heart-new Clothing donation in collaboration with ReShare & Be the Fibre

The way in which textiles are produced, used, and discarded is largely linear. Textiles are made using large quantities of raw materials, but once the textile products have been used more than half is discarded via residual waste in The Netherlands. Sadly, the production, use and disposal of textiles has a major impact on the environment and our society, which is why we’re joining forces with the Salvation Army ReShare project & the Be the Fibre We Make Hope project to collect and sustainably process as many clothes and textiles as possible. Ultimately, if we reuse more clothing and textiles, in the long run less will need to be produced which will contribute to a healthier planet. Non-rewearable clothing will be recycled and used to manufacture new clothing.

bulletpoint-heart-new Jewellery donation in collaboration with Zaffier

My Jewellery and Zaffier have partnered to make jewellery more circular. Zaffier separates used or unwanted jewellery and researches ways to upcycle them, thereby giving them a second lease on life. By partnering together we can successfully reduce residue and make an important social impact.