How do you become a coastal grandmother?
If you’re thinking you need to fast forward through the ageing process and add a couple of decades to fully embrace the coastal grandmother trend, think again. Despite its name, having grandchildren and living near the coast are in fact not essential to nailing the coastal grandmother aesthetic. Think of coastal grandma more as an aspirational lifestyle for anyone rather than having to fit a certain geographic & demographic stereotype. Even if you’re a 25 year-old living in an urban jungle, there’s nothing stopping you from living out your best coastal grandmother life as if you were a chic 74 y/o walking into your white picket-fence house on the Hamptons coast, fresh flowers in hand, ready to cook a delicious meal, wine already perfectly chilled and ready to open, your coastal grandmother playlist full of dinner party classics on in the background. Coastal grandmother is rooted in ocean-side minimalism, so the key moods are elegance, simplicity, nature, quiet, and grace. Think kitchen queen Martha Stewart meets a Nancy Meyers movie (like classics such as The Holiday, Something’s Gotta Give & It’s Complicated). We’re talking low-key, wind in your hair beachy vibes, dressed head-to-toe in elegant neutrals and textures, the ultimate in I-just-threw-this-on-but-look-fabulous effortless style.
"Forget hot-girl summer, we're doing coastal grandmother summer!"