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Dopamine dressing | Style yourself happy

July 17, 2023 | By: Victoria Cowan
Read time: 5 min minutes

Mood-enhancing style

For many women fashion is a form of therapy: a way to instantly boost their mood, give themselves confidence and take charge of their lives. Sounds like we’re putting a little too much faith in fashion right?! Well, actually, science and psychology can back us up on this, ladies, so no more apologising for your love of fashion & clothing, deal? The most effective mood-enhancing fashion trend you ask? Well, it’s gotta be Dopamine dressing! The name speaks for itself, but if you want to find out all you can about the happiest trend to swoop the fashion scene, keep reading & discover all there is to know about Dopamine dressing!

Prints in Paris 09

What is Dopamine Dressing? 

In short, dopamine dressing is mood-boosting style comprised of items that are full of colour and prints: it’s colour-blocking on full pelt and the ultimate experimentational trend. However, the longer explanation of the power of dopamine dressing actually lies in deeper psychological reasons. We all experience that instant boost in our mood when we wear our favourite colours, and that’s because the colours we feel good in and that we love can in fact create physiological changes within us and trigger a dopamine rush. Dopamine is also known as the pleasure chemical, one that’s involved in reward, motivation, memory and attention, which is why dopamine dressing is such an effective source of happiness. Yellow, pink, orange, green - all these colours have an amazing ability to lift our spirits and boost our moods, and they just so happen to be some of the most popular colours in the dopamine dressing trend. Dress like the rainbow and experience the joy, self-expression and increased confidence that dopamine dressing can give you!

Dress to boost your mood

For centuries people have believed that colours have meaning, are symbolic or can somehow affect our moods. While this still isn’t an exact science, one just has to look at the differences in the symbolism of colours in Western, Eastern and South American and African cultures to know that, Colorology, as the science has been dubbed, is proven to be an age-old practice which often uses colour to balance energies. Colorology aka colour psychology examines the effect that colours have on our psyche, mood and mental states, even in some cases on your physical state. In Ancient Egypt and Ancient China for instance, colorology was used to heal ailments or encourage physical changes. Red was used to increase blood flow and stimulate the body and mind, whilst yellow could purify the body, blue could heal and orange could increase energy. Nowadays, Dopamine dressing is the embodiment of centuries of colour symbolism in one bright, vibrant and unforgettable fashion trend. When it comes to styling yourself happy the colours you go for are all important.


 "What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.

Paris sport style 64

Colour therapy - Dress yourself happy

Look up the term Dopamine dressing and you won’t see any neutrals, blacks or whites. No girl, this trend is all about full-on, fizzy, citrusy, bright, bold, vibrant, inspiring, happiness-enducing, mood-enhancing colour! When we think of the happiest of colours many of us will instantly think: yellow. It’s the colour of the sun, it’s bright, zesty and it just truly brings a smile to your face. Another wonderful thing about yellow is that, though you might not believe us at first, you’ll find that it actually goes with many other colours. Yellow looks amazing in a colour-blocked outfit matched with pink, green, orange, red, blue and even lilac! If you’re going for a more mellow dopamine-enducing outfit, blue or green are the colours for you. Blue has long been associated with serenity and calm, while green symbolises rebirth and healing, making both colours the more mellow on the rainbow spectrum of dopamine colours. Finally, if you need a big boost of confidence, red and pink are the shades to go for. Red is often known as the more sexy of the two, while pink is the girlier option, but if you pair them together you'll have the ultimate unexpected style combo that will turn up the heat and the confidence in seconds! Add a touch of bright yellow on the side, in the shape of a great accessory, like a bag or even cute yellow heeled sandals, and you can march into any place, at any time, with all the confidence of a leading lady who knows that all eyes are on her and her great style! 

Celebrate your uniqueness with dopamine dressing outfits

If you want to celebrate your uniqueness and be the main character of your own life, dopamine dressing is the trend for you. But how do you go about adding a good dose of colour to your existing wardrobe and living the rainbow life? Well, a good place to start is to determine how you’re feeling and what kind of vibe you want to radiate to the outside world. Once you’ve got that down, it’s all about experimenting, babe! Check out our blog on which colours suit you best to determine the kind of colour scheme to go for, and then the fun can begin! Start with the basics and go for t-shirts and tops in bright and bubbly colours. Basics are always the easiest and most affordable way to change up your wardrobe. Then, if you’re feeling a bit more daring go for colourful skirts and pants. If you’re looking to style them with your t-shirts go for colours that contrast strongly with each other or pick different shades of the same colours. Alternatively, go for a bright print that matches or juxtaposes the main colour in your outfit. A statement printed dress paired with bold accessories, colourful jewellery and out-there shoes will also fit the dopamine dressing brief to a T. These are the basics of dopamine dressing, but if you really want to take it to it’s gloriously technicolour extremes, you’ve got to step outside of your style comfort zone and experiment with colour, texture, layering and ultimately, celebrate your own uniqueness with the brightest and most joyful, mood-boosting looks!

 "In difficult times, fashion is always outrageous." 

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