Editor's pick

Meet the team | Influencer Marketing

By Victoria Cowan, 8 November 2021

This Meet-the-team is all about Influencer marketing. Our influencer marketing team is continuously working on our online visibility, growing our brand name & generating traffic to My Jewellery, by working with influencers, Dutch celebrities, magazines & stylists. Curious? Read on quickly!

Colleague Lisanne Vuik
Position: PR & Influencer Coördinator

Can you tell us a little something about your daily tasks?
My daily tasks within my Jewellery include buying in media such as tv-commercials to street billboards. You might've spotted us on TV or on the streets this Summer or around Mother's Day, and I was heavily involved in organising that. I am also in daily contact with stylists and fashion magazines for various other pr-activities. The most important thing about my job is to increase brand visibility within our target audience, and that can be done through various types of media/PR and influencers. So, it's also really important to be aware of what's going on in our industry and what our consumers are interested in.

What have been your favourite projects to work on?
The My Jewellery Summer Nights were my most favourite. This was a collection of live stream performances by well-known Dutch artists such as OG3NE, Emma Heesters & Romy Monteiro. During those performances we had our colleagues wear and present our latest collection to the audience at home. It was so cool to see how much time and energy our colleagues were willing to put into this concept. We definitely celebrated well at the end of the last livestream!

I also really loved working on the My Jewellery launch for the German market. So many of the My Jewellery colleagues worked really hard together for the launch, and I'm so proud of the end product.

What makes you most proud about working for My Jewellery?
There's plenty of reasons why I'm proud to work at My Jewellery, one of the reasons is the fact I work with passionate and determined people every day & we all have the same goal in mind. It's not just hard work, there's also a lot of time to relax and have some drinks on the Friday afternoon.

My Jewellery also offers lots of opportunities for growth and development. And I can't wait to grow and continue to make our customers happy in The Netherlands and pretty soon in the rest of Europe! Dream Big!

Colleague Jody Kuipers
Position: Influencer Marketer

Can you tell us a little something about your daily tasks?
The PR & Influencer marketing team is all about getting brand visibility and name recognition for My Jewellery and thereby generating traffic to our website. We spend a lot of time thinking up fun influencer campaigns for our newest collections. Every day I focus on developing collaborations for Instagram, TikTok or Youtube, with influencers and management agencies. I also analyse & evaluate our influencer campaigns.

What have been your favourite projects to work on?
I'm not necessarily proud of anything specifically, but I am proud of all of our wonderful partnerships and the campaigns we've been able to create with various influencers, like our mummy influencers, tv-stars & Dutch celebs. I'm proud of the collaborations that have come into existence, and how we've managed to continue to grow our brand name and how our My Jewellery community just continues to grow week by week.

What makes you most proud about working for My Jewellery?
My Jewellery has seen a huge growth in the last few years and is now a really reputable Dutch brand. It's pretty amazing to see how My Jewellery continues to develop, so I'm proud to be a part of a company like that.

Colleague Lieke Schwitzner
Position: Influencer Marketer

Can you tell us a little something about your daily tasks?
Within Influencer marketing I focus on all of our Belgian collaborations and partnerships. I establish both paid and unpaid collaborations with the hopes of growing the My Jewellery brand in Belgium! We'll be opening our first boutique in Belgium, Antwerp to be exact, in October and I'm so excited for that! At the moment we're super busy with all the preparations for the opening event.
Besides Influencer Marketing I've also been focussing on a few projects centred on environmentalism. Good examples of these projects are the Earth Selection items, CO2 neutral delivery and getting involved with the BSCI.

What have been your favourite projects to work on?
We've done some amazing campaigns recently, like our Party wear collection, Mother's Day and the Swimwear collection.
At the moment I'm mostly looking forward to all the events we've got coming up, and especially the opening of our Antwerp boutique. It's been a long time coming for My Jewellery to open a boutique in Antwerp, but the fact it's now finally actually happening is so exciting!

What makes you most proud about working for My Jewellery?
I've been at My Jewellery for more than 4 years now, I started at the boutique in Utrecht and have been working at HQ since 2020, and to see the growth and be part of that, has been amazing. And to now be expanding internationally only makes it more fun!

Colleague Sandra van Sterkenburg
Position: Influencer Marketer

Can you tell us a little something about your daily tasks?
Our team is always thinking of and expanding our national and international influencer marketing strategy. The goal is to build and expand the My Jewellery name recognition and visibility. My main task includes setting up collabs and partnerships with influencers, mainly collaborations on our various social media channels like Instagram, TikTok & YouTube. I also maintain communication with influencers, look for new influencers to work with and evaluate our current partnerships.

What have been your favourite projects to work on?
So difficult to choose, because there've been so many wonderful projects! I especially enjoy getting good daily results from various partnerships. I also head off to one of our My Jewellery boutiques once a month to create content with our influencers there. It's always such good fun to meet the influencers in real life, it really builds a stronger connection! I also enjoy seeing the continued growth of our community, and the fact we're also starting influencer marketing for the German market.

What makes you most proud about working for My Jewellery?
I'm so proud to work for My Jewellery because I love the brand! Before I started at My Jewellery I was a big fan of the company, which makes it all the more fun to work here. Besides the fact I love the brand, I'm also really proud of how fast we're growing and expanding!