Store manager Caitlin van Duijn
Boutiques: Haarlem + Leiden
How long have you been working at My Jewellery?
It’ll be 3 years in August. I initially started as the store manager at our boutique in Haarlem, and since May I’ve also been in charge of the Leiden boutique (together with Megan from our Amsterdam store).
Can you tell us a little something about your daily tasks?
At the moment it’s an awful lot! We’re very busy at our new boutique in Leiden, which opened on 1st May this year. So it’s all about getting it running properly and training the girls! There’s also an assistant store manager and first sales-person, whom we’ll be training to become the next store manager and assistant manager! Every day is different which is what I love about this job! We start every morning by cleaning the boutique. After that we open our doors and continue filling up the jewellery stands. We usually do this for about an hour in the mornings until the shop starts to fill up with customers and our main focus becomes selling. We receive new stock 2 or 3 x a week which includes new collections and replenishments of existing products. We always make sure to display our new products in the shop as quickly as possible, and then I work with our Visual Merchandiser to determine the best way to style the items. We work according to a VM checklist to make sure every boutique looks the same. We usually wait to replenish until the evening so all of our attention can go to the customers during the day. We also make sure to keep the boutique clean and tidy throughout the day. At the end of the day we check all the clothing racks and fill the racks with missing sizes. I do the admin on a weekly basis, this includes turnover stock checks, scheduling and hour administration. I also often hold feedback chats with the girls from the team. If I'm looking for new girls, I’ll also take interviews. I tend to hold interviews and feedback rounds together with my assistant manager. I also think it’s really important to make newsletters for the girls in the team so they’re always up-to-date with any changes or developments. Finally, we often have team meetings to discuss various business points but also to come together as a team.
What do you love most about your job?
At the moment it’s the chance to run 2 boutiques. To guide and teach the girls I work with. I’ve been able to leave the Haarlem boutique in the capable hands of my assistant Elise, because we’re so in sync with each other, so I know everything is running smoothly there. Which means I’ve been able to focus more on team Leiden. I also think My Jewellery is a great company to work for. We’re not seen as a number, but as a person. That doesn’t happen often in retail! If you were to check my wardrobe you’d see it’s full of My Jewellery pieces, and more is added every month, so you can definitely say I’m a fan of the brand, haha!
Tell us about an unforgettable work moment!
The opening of the boutique in Haarlem! That was three years ago now, when everything still felt normal! But days like Glamour day, Black Friday, and basically the whole month of December are always really fun days. So busy and bustling in towns and in the boutique!